We recognized a disconnect between the person warming the tortillas over the stove and the rest of the family enjoying their meal at the dining table.

Our founder recognized a problem occurring at his dining table during almost every meal. Elliot noticed his mother was constantly excusing herself from the table whenever the tortilla basket ran out of tortillas. He suddenly realized his mother had been warming tortillas in the same manner over the stove since he was a young boy.

"By figuring out how long it takes to warm a single tortilla, I was able to determine that my mother had lost 60 days of meaningful family time over a 20-year period to simply warming tortillas for my family. I thought this was crazy, so I set out to find a better way."
Elliot Benitez
Founder & President